The dimensions at a glance
| Element | Recommended size | Ratio |
|---|---|---|
| Profile picture (person) | 400 × 400 px | 1:1 (round-masked) |
| Background / banner | 1584 × 396 px | 4:1 |
| Company logo | 300 × 300 px | 1:1 |
| Company cover | 1128 × 191 px | ~6:1 |
| Post image (square) | 1200 × 1200 px | 1:1 |
| Post image (landscape) | 1200 × 628 px | 1.91:1 |
| Link preview (Open Graph) | 1200 × 627 px | 1.91:1 |
The profile picture: shown small, still upload big
In the feed your profile picture appears tiny and round — yet a source of at least 400 × 400 pixels pays off: LinkedIn serves the image at several sizes (profile header, feed, retina displays), and from a generous file it scales down visibly cleaner. Crop to exactly 1:1 beforehand, face centered, filling about 60% of the height — the round mask cuts the corners anyway. The approach for a circle-safe crop is the same as for the Instagram profile picture.
The banner trap: where your profile picture covers everything
The background image (1584 × 396) is LinkedIn's largest design surface — and the most common source of mistakes. Two things you must plan for:
- The profile picture covers the lower-left corner. On mobile the round profile circle sits over the banner. Everything important — slogan, logo, contact details — belongs in the right half or upper center, never bottom-left.
- Top and bottom get cropped. Depending on device and view, LinkedIn doesn't show the full 396 pixels of height. Keep a safety margin of about 40 pixels top and bottom so no text is cut off.
In practice: build the banner at 1584 × 396 in the crop tool, place text in the safe zone right/center, export as JPG Q85.
Post and link preview images
For images in posts, 1200 × 1200 (square) is the safest choice — it takes up a lot of feed space and isn't awkwardly cropped on any device. If you share blog articles or links, set the target page's Open Graph image to 1200 × 627: if it's missing or has the wrong dimensions, LinkedIn pulls some image or none — and a post without a preview image gets noticeably less attention.
File format and quality
- Photos: JPG at quality 85. Bring it to target size beforehand, don't let LinkedIn scale.
- Logos and graphics with text: PNG — JPG creates the typical ghost edges on hard edges.
- File size: LinkedIn recompresses uploads. An already lean image (under 2 MB) survives that visibly better than a 12 MB original run through compression twice.
You handle resizing and compression browser-local with the resize and compression tool — your photos never leave your device.
The current dimensions for nine more platforms — from Instagram to YouTube — are collected in Social media image sizes 2026.
In short
- Profile 400 × 400, banner 1584 × 396 (4:1).
- Banner content goes right/center — the profile circle covers bottom-left.
- Posts 1200 × 1200, link previews 1200 × 627.
- Upload lean, at target size — JPG Q85, PNG for text.